Quế Sơn Pork
If pork is one of the most common ingredients in Vietnam, what could possibly make us travel all the way to Quế Sơn for it?
It is a question we have asked ourselves more than once.
After all, pork is everywhere. It appears on countless tables every day, in countless different forms. Yet perhaps because it is so familiar, finding pork that truly stands apart has become increasingly rare.
What we were searching for was never simply a breed.
We were searching for a way of raising animals.
A way of working.
A belief that quality cannot be rushed into existence.
And that belief eventually led us to Quế Sơn.

The journey begins just outside Đà Nẵng. As the city slowly fades behind us, the roads grow quieter. At a certain point, the asphalt ends. What lies ahead are narrow paths winding through the hillsides and shallow streams that force even a motorbike to slow down and find its way carefully across.
Scattered throughout the hills of Quế Sơn are small family farms.
No endless rows of barns.
No industrial-scale operations.
No sense that every decision is being made in pursuit of producing more.
Most are simply families who have been doing this for many years. They raise relatively small herds, yet they know exactly what their animals are eating, how they are growing, and how long it takes to reach the quality they are aiming for.
What stood out to us was not the number of pigs.
It was the way they spoke about time.
Here, time is not something to be reduced.
It is part of the quality itself.
The pigs are fed with local herbs and ingredients that have long been part of the region. They grow more slowly than those raised under conventional systems, which means longer waiting periods, more care, and a much slower return for the farmers.
From a production standpoint, it is not necessarily the easiest choice.
But the more we spoke with the farmers, the more we realised that they never saw it as a compromise. They spoke about time the way others might speak about feed or breeding. As something inseparable from the final result.
Perhaps that is why the most memorable ingredients are rarely created by speeding things up. More often, they come from people willing to give them the time they need.
And in the end, that patience always reveals itself in the meat.
Not in a way that demands immediate attention.
But in its natural sweetness, its firm texture, its balanced fat, and a sense of harmony that is difficult to create through any technique that comes later in the kitchen.
The qualities that matter most often begin long before an ingredient reaches a chef’s hands.
The more time we spent in Quế Sơn, the more we realised that the value of these farms extends beyond the quality of the pork itself.
Every herd raised this way allows a family to continue a livelihood they have built over many years, rather than being forced to choose a different path in order to keep up with the pressures of an increasingly demanding market.
For ways of farming like this to survive, recognition alone is not enough.
Farmers need stability.
They need a reliable outlet for their work.
They need prices fair enough that quality never has to be sacrificed for volume.

That is one of the reasons we choose to work directly with these farms.
Not only because of the quality of the pork.
But because we believe the people doing things the right way should have the opportunity to keep doing so.
After all, great ingredients are shaped by more than land, breed, or technique.
They are shaped by the people who remain committed to their craft, year after year.
Perhaps what makes Quế Sơn special is not that it produces a different kind of pork.
It is that there are still people here who believe quality takes time.
People are willing to move more slowly in order to do things better.
People who continue to hold onto their way of working, even as the world around them moves faster every year.
That is what we bring back from Quế Sơn.
Not a formula.
But a belief.
That the best things are rarely made in a hurry.